8 Rules of TikTok - Tips to Increase Your Visibility in the App

1. Be regular

Just like with other social channels, TikTok also has a regularity rule. The more you post, the more your visibility increases and the more likely it is that your videos will go viral. Experts advise to post 1 - 4 TikToks A DAY! Yes, we know, it is not easy, especially since you spend an hour on average creating an interesting video. What’s more, it requires a lot of dedication and a large dose of creativity.

2. Follow the trends

According to the dictionary definition, a trend is a particular direction of development of a given field at a specified moment. So far, three types of trends have been observed on TikTok: tagged with hashtags, concerning the currently trending background music or using effects and lenses. There are a lot of them and they change quickly, so it is worth coming up with something, if possible, early (e.g. by looking at American trends). TikTok is a platform based on trending content, so if you want to have more views, you must follow this changing trends. You can also experiment and try to create your own trend! However, be aware that this is not as easy as it seems.

3. Be unique

Well, it's easier said than done. Think about what makes you special? Maybe your characteristic red hair, knowledge of five languages, or maybe your passion for pottery? Write a list of your advantages and then try to use them in practice. Yes, surely there will be other people who sharing similar content, but maybe you will conduct it in a much more interesting way?

4. Meet your followers live

It's not about having coffee with them (unless you feel like it!), But about running live shows. Streaming has become very popular on TikTok nowadays. Fans have the opportunity to meet their idol and ask him about whatever they want in real time. However, try to make your live well-thought-out and prepared. Choose the right topic, answer fan questions, and don't leave your followers waiting in silence for too long. Introducing live coverage will diversify your content and make your followers feel appreciated - after all, you devote your time to them.

5. Customize settings

In order to provide your videos a better chance of being placed in the "for you" tab, you need to remember about the settings. Customize location and language preferences. TikTok is a global social media, but its algorithms prefer a local approach.

6. Make high-quality videos

Don't worry, you don't need professional equipment to create high-quality videos. Most of the phones now have very good cameras anyway. What we mean is that you should try to make your videos convey some quality content and not to be boring. What’s more, make sure that the recording is in high definition and is not blurry. Make sure the camera lens is clean when recording. TikTok makes sure that only the most attractive videos are sent to the home page, also in the visual aspect.

7. Collaborate with other creators

Invite creators from similar categories to your videos. You both benefit from it by promoting each other's profiles. Moreover, if the person with whom you record TikTok goes to the "for you" tab more often than you, you may also take advantage of your partner's viral coverage.

8. Experiment with time

Most of the videos that initially appeared on the home page were very short. The creators believed that this was because viewers usually made it to the end, and as a result, the algorithm felt that the video must be interesting. However, it was only a theory. Currently, TikTok has introduced the possibility to record 3-minute videos, and for professional accounts, even longer ones. Don't be afraid to experiment with length and see what works for you. 

If you follow these rules, we guarantee that sooner or later your audience will increase. Remember, however, that it takes a lot of effort to become a real TikToker. Don't give up when your videos aren't as popular at first as you'd like. Be patient and try to have fun recording, and you'll succeed.

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