Financing

NativeHash Sp. z o.o. is implementing a project co-financed by the European Regional Development Fund as a part of the Operational Program Eastern Poland.

Project title

"Personalization and optimization of influencer marketing campaigns using native ads and artificial intelligence algorithms."

The aim of the project

The aim of the project is to implement an innovative tool for creating influencer marketing campaigns in the domestic and international market.

Description of the project

As a result of the project, a specialized platform will be created to optimize and customize influencer marketing campaigns using machine learning and artificial intelligence algorithms, i.e. associative neural networks. The system will be based on automation and intelligent recommendation mechanisms, which will be updated and learn user behavior in real-time. Our platform will be run by self-learning algorithms that will search and identify hundreds of thousands of influencer profiles. The system will rely on intelligent matching that enables better segmentation and personalization. The algorithms will compare profiles with similar parameters, precisely selecting and targeting them, and then it will recommend the best creators for a specific campaign and present a list of influencers adjusted to the brand’s target group. The advanced campaign editor will enable direct cooperation between the brand and influencers on different social media platforms as well as quick advertising actions.

The anticipated effects

The final result is to introduce an innovative platform for creating influencer marketing campaigns both in the domestic and international market.
We plan to achieve this by implementing the developed platform for current business activities and establishing cooperation with influencers and internet creators of the young generation. In the preliminary phase, we plan to develop our project in the macro-region. Then we want to focus on cooperating with Polish influencers living in the countries of Central and Southern Europe and implementing advertising campaigns for Polish companies interested in expanding into these markets. Moreover, we also plan to establish cooperation with Polish influencers working in other markets, including Western Europe, the USA and Canada. We plan to gradually increase our influencer base as well as companies cooperating with us and key partners.

Total cost of project implementation: 1 176 000,00 PLN.
Co-financing from the EU: 999 600,00 PLN.

Operational Program: Eastern Poland
Priority Axis I: Entrepreneurial Eastern Poland
Action: 1.1. Start-up platforms for new ideas
Sub-measure: 1.1.2 Development of start-ups in Eastern Poland