tiktok live tiktok partners
Influencer marketing London Campaigns Creators Social media Awards

Global Influencer Marketing Awards 2024: Awards for the Best in the Industry

Read in 15 minutes
18 July 2024
18
Jul

The sixth edition of the Global Influencer Marketing Awards, recognized as one of the most important events in the influencer marketing industry, has taken place in London in July of this year, celebrating creativity and innovation in the Creator Economy. It has brought together prominent industry leaders and influencers to honor the best campaigns, creators, and initiatives from the past year.

The Global Influencer Marketing Awards is a prestigious annual gala that recognizes outstanding achievements in influencer marketing worldwide. Held since 2018, the awards aim to honor creative and innovative campaigns, strategies, and technologies that have significantly contributed to the growth of the influencer marketing industry. The sixth edition of the Global Influencer Marketing Awards took place on July 18, 2024, at the prestigious The Londoner Hotel in London. The evening was hosted by Seann Walsh, the renowned English stand-up comedian.

Gala of Creativity and Innovation

The Global Influencer Marketing Awards gala is recognized as a significant event in the industry calendar, offering the opportunity to meet industry leaders, influencers from around the world, marketing agencies, and media representatives. It serves as a platform for forging new connections and finding inspiration for further development. The event proved to be unforgettable, bringing together over 500 industry leaders who celebrated the best campaigns and initiatives of 2023. The atmosphere was electrifying, and the awards presented in 37 categories generated immense excitement.

Awards are given in numerous categories, covering various industries, platforms, and types of content.

Awards for Campaigns:

- Best B2B Campaign

- Best Brand Engagement Campaign

- Best Goal-Oriented Campaign

- Best Campaign or Strategy Using Influencers for E-Commerce

- Best Micro-Influencer Campaign (New Category)

- Best Use of a Small Budget

- Best Use of Data and Analytics

- Best Use of UGC (User-Generated Content) (New Category)

- Most Creative Campaign

- Most Effective Campaign in Terms of ROI

- Most Effective Collaboration or Partnership

- Most Effective Integrated Campaign

Vertical Awards:

- Best Family and Parenting Campaign

- Best Fashion and Beauty Campaign

- Best Food and Beverage Campaign

- Best Gaming Campaign

- Best Sports, Health, and Fitness Campaign

- Best Travel and Lifestyle Campaign

Agency Awards:

- Best Boutique Influencer Marketing Agency

- Best Large Influencer Marketing Agency

- Talent Agency of the Year (New Category)

Technology Awards:

- Best Influencer Marketing Platform

- Best Influencer Marketing Technology

Regional Awards:

- Best Creator Partnership Strategy - APAC

- Best Creator Partnership Strategy - EMEA

- Best Creator Partnership Strategy - LATAM

- Best Creator Partnership Strategy - NAM

Team Awards:

- Best Influencer Marketing Team

- Content Creator of the Year (Public Vote)

- Game Changer of the Year

- Rising Star of the Year

Here is how the categories and their winners look:

Campaign Awards:

- Best B2B Campaign: The All Inclusive Photo Project For Celebrity Cruises

- Best Brand Engagement Campaign: Digital Voices x Duolingo: Chunkz and Yung Filly

- Best Campaign for a Good Cause: Tommee Tippee: Building Raw, Honest Parenthood Conversations

- Best E-Commerce Campaign or Strategy: Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing

- Best Use of a Small Budget: Ogilvy North America and ERA Woman Corp

- Best Use of Data Analytics: Ripping Up the Rule Book: Overwolf and BENlabs Challenge Traditional ‘Ambassador’ Programs

- Most Creative Campaign: Heineken Silver x Billion Dollar Boy

- Most Effective Campaign in Terms of ROI: impact.com and Ellos

- Most Effective Collaboration or Partnership: KFC Australia – KFC Degustation – Ogilvy Australia

- Most Effective Integrated Campaign: OMD UK and Channel 4 – Making Rise & Fall Unmissable For 16-34s

Vertical Awards:

- Best Family and Parenting Campaign: Parenting, Partnerships, and Performance: Influencer Subscriptions for The Week Junior

- Best Fashion and Beauty Campaign: Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID

- Best Food and Beverage Campaign: Coca-Cola Zero Sugar – Take a Taste – WPP Open X, led by Ogilvy

- Best Gaming Campaign: Candy Cave UK x Billion Dollar Boy

- Best Sports, Health, and Fitness Campaign: ASICS Colour Injection Collection

- Best Travel and Lifestyle Campaign: Pepper Studio Presents: The Northwest of Ireland, for Tripadvisor and Tourism Ireland

Agency Awards:

- Best Boutique Influencer Marketing Agency: Purple Goat Agency

- Best Large Influencer Marketing Agency: Whalar – Powering the Creator Economy

Technology Awards:

- Best Influencer Marketing Platform: Tagger: The Global Leader in Influencer Marketing and Social Intelligence

- Best Influencer Marketing Technology: Captiv8 Creator Affiliate Suite

Regional Awards:

- Best Creator Partnership Strategy - APAC: Ogilvy Singapore and Ogilvy Health

- Best Creator Partnership Strategy - EMEA: Mumbai Indians (MI) - MI Cape Town - Ogilvy South Africa

- Best Creator Partnership Strategy - LATAM: Cruces x Rosas - "El Jabón que mancha" (Stain Soap) - Ogilvy México

- Best Creator Partnership Strategy - NAM: Ogilvy North America and ERA Woman Corp

Content Awards:

- Best Use of Long-Form Content: Candy Cave UK x Billion Dollar Boy

- Best Use of Short-Form Content: Fayrli x Le Wagon London

Team Awards:

- Best Influencer Marketing Team: THE FIFTH

- Content Creator of the Year (Public Vote): Grace Wells

- Game Changer of the Year: Rahul Titus, Ogilvy

- Rising Star of the Year: Courtnee Haley, THE FIFTH

- Together We Solved This Problem!: Solving Toxic Filters - Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID

The winners represented a wide range of industries and platforms, showcasing the immense diversity and innovation in influencer marketing. In addition to the awards, the gala featured panel discussions with industry experts who addressed key trends and challenges in influencer marketing. Attendees also had the opportunity to network and build connections in a friendly and inspiring atmosphere, gaining inspiration for creating even more successful influencer marketing campaigns.

Diversity and Knowledge Exchange

The Global Influencer Marketing Awards 2023 was not only an entertaining event but also a platform for knowledge and experience exchange. Global Influencer Marketing Awards 2024 is a unique opportunity to celebrate the successes of the influencer marketing industry. It is an event for anyone looking to grow their business through influencer marketing.

Source:

https://influencermarketingawards.com/

https://www.instagram.com/influencermarketingawards/

https://www.facebook.com/TheInfluencerMarketingAwards

https://www.linkedin.com/company/influencer-marketing-awards/ 

NativeHash Team

The NativeHash editorial team is composed of talented PR professionals, social media specialists, and influencer marketing enthusiasts who have extensive experience and a unique passion for creating effective digital communication strategies. Thanks to their broad knowledge and dedication, our team ensures high-quality services and marketing solutions tailored to the needs and expectations of our clients, helping them achieve success in the digital world.

Influencer marketing London Campaigns Creators Social media Awards

BLOG

Want inspiration?

  • Are you interested in staying updated on the latest trends in influencer marketing, social media, and digital projects?

  • Do you want to learn practical tips, creative ideas, and original collaboration formats with influential creators?

  • Are you curious about effectively implementing innovative solutions and new technologies in online campaigns?

  • Do you want to read interesting interviews with favorite creators, creative brands, and industry experts?

Let's talk

If you think we're a good fit for your project, you have any questions, suggestions, or simply want to get in touch with us and say „hello”, feel free to use our form, and we'll get back to you within 48 hours.

CAMPAIGNS

Discover
possibilities

Run exceptional campaigns and collaborate with favorite creators! Harness the power of new technologies in marketing and reach your audience in an innovative way. Download the free app from Google Play and discover its inspiring features.

LET'S GO

More knowledge?

Do you want to read more valuable
and motivating content? Sign up for our newsletter.

COMMUNITY

Get social

Like our profiles, join our community,
and stay up-to-date with the world of digital content creators.