Global Influencer Marketing Awards 2024: Awards for the Best in the Industry

The Global Influencer Marketing Awards is a prestigious annual gala that recognizes outstanding achievements in influencer marketing worldwide. Held since 2018, the awards aim to honor creative and innovative campaigns, strategies, and technologies that have significantly contributed to the growth of the influencer marketing industry. The sixth edition of the Global Influencer Marketing Awards took place on July 18, 2024, at the prestigious The Londoner Hotel in London. The evening was hosted by Seann Walsh, the renowned English stand-up comedian.

Gala of Creativity and Innovation

The Global Influencer Marketing Awards gala is recognized as a significant event in the industry calendar, offering the opportunity to meet industry leaders, influencers from around the world, marketing agencies, and media representatives. It serves as a platform for forging new connections and finding inspiration for further development. The event proved to be unforgettable, bringing together over 500 industry leaders who celebrated the best campaigns and initiatives of 2023. The atmosphere was electrifying, and the awards presented in 37 categories generated immense excitement.

Awards are given in numerous categories, covering various industries, platforms, and types of content.

Awards for Campaigns:

- Best B2B Campaign

- Best Brand Engagement Campaign

- Best Goal-Oriented Campaign

- Best Campaign or Strategy Using Influencers for E-Commerce

- Best Micro-Influencer Campaign (New Category)

- Best Use of a Small Budget

- Best Use of Data and Analytics

- Best Use of UGC (User-Generated Content) (New Category)

- Most Creative Campaign

- Most Effective Campaign in Terms of ROI

- Most Effective Collaboration or Partnership

- Most Effective Integrated Campaign

Vertical Awards:

- Best Family and Parenting Campaign

- Best Fashion and Beauty Campaign

- Best Food and Beverage Campaign

- Best Gaming Campaign

- Best Sports, Health, and Fitness Campaign

- Best Travel and Lifestyle Campaign

Agency Awards:

- Best Boutique Influencer Marketing Agency

- Best Large Influencer Marketing Agency

- Talent Agency of the Year (New Category)

Technology Awards:

- Best Influencer Marketing Platform

- Best Influencer Marketing Technology

Regional Awards:

- Best Creator Partnership Strategy - APAC

- Best Creator Partnership Strategy - EMEA

- Best Creator Partnership Strategy - LATAM

- Best Creator Partnership Strategy - NAM

Team Awards:

- Best Influencer Marketing Team

- Content Creator of the Year (Public Vote)

- Game Changer of the Year

- Rising Star of the Year

Here is how the categories and their winners look:

Campaign Awards:

- Best B2B Campaign: The All Inclusive Photo Project For Celebrity Cruises

- Best Brand Engagement Campaign: Digital Voices x Duolingo: Chunkz and Yung Filly

- Best Campaign for a Good Cause: Tommee Tippee: Building Raw, Honest Parenthood Conversations

- Best E-Commerce Campaign or Strategy: Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing

- Best Use of a Small Budget: Ogilvy North America and ERA Woman Corp

- Best Use of Data Analytics: Ripping Up the Rule Book: Overwolf and BENlabs Challenge Traditional ‘Ambassador’ Programs

- Most Creative Campaign: Heineken Silver x Billion Dollar Boy

- Most Effective Campaign in Terms of ROI: impact.com and Ellos

- Most Effective Collaboration or Partnership: KFC Australia – KFC Degustation – Ogilvy Australia

- Most Effective Integrated Campaign: OMD UK and Channel 4 – Making Rise & Fall Unmissable For 16-34s

Vertical Awards:

- Best Family and Parenting Campaign: Parenting, Partnerships, and Performance: Influencer Subscriptions for The Week Junior

- Best Fashion and Beauty Campaign: Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID

- Best Food and Beverage Campaign: Coca-Cola Zero Sugar – Take a Taste – WPP Open X, led by Ogilvy

- Best Gaming Campaign: Candy Cave UK x Billion Dollar Boy

- Best Sports, Health, and Fitness Campaign: ASICS Colour Injection Collection

- Best Travel and Lifestyle Campaign: Pepper Studio Presents: The Northwest of Ireland, for Tripadvisor and Tourism Ireland

Agency Awards:

- Best Boutique Influencer Marketing Agency: Purple Goat Agency

- Best Large Influencer Marketing Agency: Whalar – Powering the Creator Economy

Technology Awards:

- Best Influencer Marketing Platform: Tagger: The Global Leader in Influencer Marketing and Social Intelligence

- Best Influencer Marketing Technology: Captiv8 Creator Affiliate Suite

Regional Awards:

- Best Creator Partnership Strategy - APAC: Ogilvy Singapore and Ogilvy Health

- Best Creator Partnership Strategy - EMEA: Mumbai Indians (MI) - MI Cape Town - Ogilvy South Africa

- Best Creator Partnership Strategy - LATAM: Cruces x Rosas - "El Jabón que mancha" (Stain Soap) - Ogilvy México

- Best Creator Partnership Strategy - NAM: Ogilvy North America and ERA Woman Corp

Content Awards:

- Best Use of Long-Form Content: Candy Cave UK x Billion Dollar Boy

- Best Use of Short-Form Content: Fayrli x Le Wagon London

Team Awards:

- Best Influencer Marketing Team: THE FIFTH

- Content Creator of the Year (Public Vote): Grace Wells

- Game Changer of the Year: Rahul Titus, Ogilvy

- Rising Star of the Year: Courtnee Haley, THE FIFTH

- Together We Solved This Problem!: Solving Toxic Filters - Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID

The winners represented a wide range of industries and platforms, showcasing the immense diversity and innovation in influencer marketing. In addition to the awards, the gala featured panel discussions with industry experts who addressed key trends and challenges in influencer marketing. Attendees also had the opportunity to network and build connections in a friendly and inspiring atmosphere, gaining inspiration for creating even more successful influencer marketing campaigns.

Diversity and Knowledge Exchange

The Global Influencer Marketing Awards 2023 was not only an entertaining event but also a platform for knowledge and experience exchange. Global Influencer Marketing Awards 2024 is a unique opportunity to celebrate the successes of the influencer marketing industry. It is an event for anyone looking to grow their business through influencer marketing.

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