How to Earn on Instagram - Our Interview for the Franchising.pl Magazine
Many young creators are wondering how to earn money on Instagram and what number of followers they need to gain to expect real cooperation offers. Below we answered some of the frequently asked questions. If you want to know more - read our interview.
Is Instagram a smart choice?
Instagram is a great way to reach potential customers and the largest possible target group connected with a specific category and topic. High-quality traffic generated by influencers and young creators with a huge influence directly impacts the increase of the brand’s reach and the involvement of followers on their social media profiles. Instagram is one of the largest and most popular social networking sites in the world, with the biggest number of active users and global reach. That is why it is a great means for promoting products and services and monetizing your online activities. Instagram is intended for anyone who wants to reach their marketing and business goals and is looking for numerous opportunities to promote their product or service. This platform has huge potential that can be put to practical use in many different ways. It generates many real benefits, and brands often use the potential of influencers and outreach creators to promote their products to reach a wide range of followers, connect with unique communities and maximize sales.
How much time does it take to run an Instagram profile?
Running an Instagram profile is time-consuming and initially requires a lot of effort, patience and work, but in the long run, it brings actual benefits. It’s a difficult process that pays off in the end. Creating content is often absorbing and requires a lot of consistency and determination, but ultimately it is a great investment that will pay off over time. The time needed to earn money on Instagram is often long but, in the end, effort and time turn into earnings. The effectiveness and efficiency of these two are reflected in the number of new cooperation. Success often comes with hard work, but most of all with being aware of your recipients ’needs. Brands are interested in working with creators who have the right number of followers, but above all have a high engagement rate.
What are the benefits of Instagram?
Instagram is one of the largest and most popular social media sites in the world, with the largest number of active users and global reach, which is why it is a great way for promoting products and services and monetizing your online activities. Instagram is created for anyone who wants to pursue their marketing and business goals and is looking for numerous opportunities to promote their product or service. This platform has enormous potential that can be put to practical use in many different ways. Instagram is a great way to reach your potential customers and the largest possible target group connected with a specific category and topic. High-quality traffic generated by influencers and young creators with huge influence that directly impacts the increase of the brand’s reach and the involvement of followers on their social media profiles.
How should an influencer run his Instagram profile?
The commercial message should be subtle and focused on modest and effective promotion. Content should be creative and original, put in a natural and authentic context. The materials should contain a clearly visible product with all its attributes, perfectly synchronized with the background. Through product placement and sharing brand-related content, the creator triggers the snowball effect and generates real benefits that turn directly into sales growth and return on investment (ie ROI - Return on Investment). Moreover, it contributes to building brand awareness among followers and improving the company’s image. The creator should promote only those products that go along with his passions, interests and the real needs and expectations of his recipients. However, it is worth remembering that encouraging the purchase of a particular product should be thought out carefully, as a hasty decision to cooperate may result in some repercussions over time.
What determines success?
The personality and charm of the creator are extremely important. Ability to communicate, engage your community and build relationships with your followers. An extremely important aspect is creativity, the ability to stand out online and interest your audience in your profile. The creator should use all the available resources and think outside the box. He should present his own unique style and potential. You have to be unique and exceptional in many ways. Credibility and authenticity in the eyes of your followers are the foundation of an influencer’s work. The creator should be an expert in a particular category or specific field and use most of his skills. A crucial element of a successful Instagram profile are photos with high saturation and contrast. It is worth using graphic programs, photo processing tools, filters or experimenting with presets that will significantly improve your work and make your photos unique and exceptional. It’s also important to skillfully build a strong, committed and loyal community and faithful fan base in order to maximize your reach. All materials should be marked with a clear message as sponsored and advertising activities in order to give credibility to your actions in the eyes of the recipients. So as you see, success depends on many factors. The creator, through trial and error, will master his actions, trigger the snowball effect and reach a wider audience.
How to start cooperation on Instagram?
In order to start interesting cooperation, the creator must meet certain quantitative and qualitative requirements. He does not have to own the most popular profile or have millions of reach, be recognizable or have the status of “online celebrity”. It is generally assumed that being a micro-influencer with a reach of at least 10,000,000 unique users, you can earn money and attract the attention of brands, as well as receive rewards, free products and discounts codes. During the negotiations with a particular brand, the creator should be specific and conscientious, but also assertive, if he feels that such cooperation may badly affect his image. He needs to know his worth, take care of his reputation and remember that he is also building his own personal brand.
Still looking for more answers to your questions? Do you want to know the opinions of others? Read the interview on Franchising.pl.
The Native Hash editorial team is made up of experienced specialists and enthusiasts of influencer marketing.