How to Earn on Instagram - Our Interview for the Franchising.pl Magazine
The world of Instagram tempts with various opportunities for monetizing content for creative minds. In an interview for Franchising.pl, we uncover the secrets of earning on this platform. From answering the question "How to make money on Instagram?" to tips on the number of followers that open doors to collaboration. Discover the details and dive deeper into the world of Instagram success.
How to make money on Instagram? Is it easy to achieve success in this field? What determines reach on Instagram – personality, good photos, regular posting? How much time does managing an Instagram profile require on a daily basis? From what number of followers can one expect offers from companies and actually start earning? What are the current trends in influencer marketing? We answer these questions along with @voyagerkapl and Mediacore in the latest January issue of the business magazine @franchising.pl
Is Instagram the Right Choice?
Instagram is an excellent way to reach potential customers and target a broad audience related to a specific category or theme. The high-quality traffic generated by influencers and young creators with significant authority and influence directly impacts the brand's reach and follower engagement on social media profiles. Instagram is one of the largest and most popular social media platforms globally, with the highest number of active users and worldwide reach. Therefore, it is an ideal medium for promoting products and services as well as monetizing online activities. Instagram is suitable for anyone looking to achieve their marketing and business goals and seeking various opportunities to promote their product or service. This platform has immense potential that can be practically utilized in many different ways.
What Are the Benefits of Instagram?
Instagram offers numerous tangible benefits, with brands often leveraging the activities of influencers and high-reach creators to promote their products. This helps them reach a broad audience, connect with unique communities, and maximize sales. It's important to note that influencer marketing is currently the fastest-growing area of marketing, driven by the popularity and recognition of online creators, which shapes consumer behavior. Influencers, with their extensive reach, create reality, set trends across various fields, and inspire and engage a new generation of viewers. They enjoy significant authority and possess substantial advertising potential. Today, many brands from diverse sectors such as FMCG, fashion, beauty, travel, parenting, and lifestyle use personalized advertising, viewing Instagram as an effective sales channel. It is also an excellent way to educate audiences, providing detailed and valuable information about products and services. This can convert followers into actual customers and influence their purchasing decisions.
How Much Time Is Needed to Manage an Instagram Account?
Managing an Instagram profile is time-consuming and initially requires significant effort, patience, and a higher level of work. However, over the long term, it yields measurable benefits. Creating content is often demanding, requiring great consistency and determination, but it is ultimately a worthwhile investment that pays off over time. The path to monetizing Instagram can be long, winding, and bumpy, but the effort and time invested eventually translate into earnings. The effectiveness of these efforts is reflected in the number of collaborations established. Success is often achieved through hard work and, above all, understanding your audience. Much depends on the profile's theme and the type of content posted. While some individuals publish spontaneously, many influencers work according to a set strategy, planning their content calendars in advance. Besides social media messaging, visual content is crucial. Taking a good photo or filming a video often requires preparation, including styling, setting up props, adjusting lighting, and even operating a drone. After production, there's the need for digital photo editing or video editing. Then, the material must be published and engagement with followers managed. Often, it's necessary to be active on Instagram during evening hours, such as for live broadcasts. Therefore, for well-developed accounts, managing Instagram can indeed be considered a "full-time job," often requiring work during unconventional hours. The success and effectiveness of these efforts are reflected in the number of partnerships established.
How Should an Influencer Manage Their Instagram Account?
The promotional message should be subtle, focusing on understated yet effective promotion. Content should be creative and original, maintaining a natural and authentic context. The materials should feature the product prominently with all its attributes, seamlessly blending with the surroundings. By integrating product placements and sharing brand-related content, the creator drives a snowball effect and generates real benefits that directly contribute to increased sales and a positive return on investment (ROI). Additionally, this approach helps build brand awareness among followers and enhances the company's image. The creator should promote only those products that align with their passions, interests, and the genuine needs and expectations of their audience. However, it's essential to ensure that endorsements are well-considered. Rash decisions regarding partnerships can have negative repercussions over time.
How to Establish Collaborations on Instagram?
To secure interesting collaborations, a creator must meet certain quantitative and qualitative criteria. It is not necessary to own the most popular account, have millions of followers, be a well-known figure, or possess the status of a “social media star.” Generally, a micro-influencer with at least 10,000 unique users can start earning and attract brand attention, as well as receive rewards, free products, discounts, and promo codes. In negotiations with a brand, the creator should be specific and diligent but also assertive if they feel that the collaboration might harm their image. It is important to understand one's own value, maintain a good reputation, and remember that they are also building their personal brand.
What Determines Success on Instagram?
Personality and charisma are crucial for success on Instagram. The ability to communicate, engage with the community, and build relationships with followers is essential. Creativity, the ability to stand out online, and capture the interest of your audience are also vital. A creator should leverage all their creativity and think outside the box, maintaining a unique style and potential. Credibility and authenticity in the eyes of followers form the foundation of an influencer's work. The creator should be an expert in their niche or field and make the most of their skills. Successful Instagram profiles often feature high saturation and contrast in photos. Using graphic software, photo editing tools, filters, or experimenting with presets can significantly enhance photos, making them unique and exceptional. Building a strong, engaged, and loyal community is also crucial for maximizing reach. Materials should be clearly marked as sponsored and promotional to validate the creator's activities in the eyes of their audience. Success on Instagram depends on many factors, and creators will often refine their approach through trial and error, driving a snowball effect and reaching a broader audience.
Source:
https://franchising.pl/
https://www.facebook.com/Franchising.pl.portal/posts/5162790547073640?ref=embed_post
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