How to Make Money on Your Blog and Social Media Channels
Are you the founder of a popular blog or social media channel? Would you like to monetize your activities and are wondering how to earn money on them? Check out our tips.
Let's analyze the 2 most popular ways bloggers and influencers earn from their passion.
1. Affiliate Programs
Affiliate programs allow the advertiser to promote a product or service using communication channels belonging to partners (so-called publishers).
As a publisher, you receive links or materials prepared by the advertiser and make them available on your channels. Your earnings depend on the number of visits from your audience to the advertiser's website (CPC - cost per click), the number of forms filled in by them, the so-called leads (CPL - cost per lead), or on the value of purchases made (CPS - cost per sale).
You can promote the advertiser both on your own and on other people's channels, e.g. by posting comments on discussion forums, groups, etc. Of course, such actions must not break the rules of these channels.
Affiliate programs offer the following tools to help you monetize your blog and social media channels:
- Affiliate links (deep links) - this is a unique URL that, when linked to a text or photo, directs the customer to the selected page on the advertiser's website.
- You can include such links in, for example, native articles or newsletters.
- Banners - a traditional form of graphic advertising, available in both classic and rotating versions. In the second option, each time the website is accessed, the advertisement shows a different product drawn from the created pool.
- Widgets - in other words, product banners with a picture, price, and link to the page. You can easily edit them with a simple wizard. Automatic rotation and the price that is always up-to-date, you don't have to update it manually - these are the 2 most important features of widgets.
- XML files (data feeds) - these are files containing photos, descriptions, and prices of products, which through the generator you can organize through the generator by categories and subcategories, thus creating any offer combination.
- Discount codes and Deals of the Day - this form of advertising is liked by influencers - with its proper use, it provides recipients with an easy way to save money, and you get quick earnings.
2. Cooperation between the brand and the influencer
In recent years, we have observed the dynamic development of influencer marketing. For influencers, this is a great way to monetize your blog and social media channels. What made influencer marketing so popular? First of all, the great influence of social media on audiences caused the interest of companies in creators who have charisma and passion. One of the most important values that an influencer should have while working with a brand is authenticity. When displaying products provided by the brand, the creator should maintain his style and a consistent image. Brands mainly turn to influencers with a promotional offer when they want to warm up the company's image or increase sales of products among a new target group. You as an influencer are responsible for the result of the campaign. You have to properly influence followers while maintaining integrity and objectivity. A good influencer marketing campaign is one where the brand gains good reception and users find the product or service interesting.
If you are interested in influencer marketing, go here to learn more.
When you decide to take action in the field of influencer marketing, you can take advantage of using a specialized platform. One of the platforms that will allow you to earn money on blogs and social media channels is NativeHash. After positive verification, you will receive offers of cooperation with brands, where your task will be to promote the product in a manner chosen by you and agreed with the brand. On NativeHash, AI algorithms precisely match the influencer's archetype to the brand. The innovative approach to the topic allows you to solve the problems caused by the influencer's mismatch with the brand and thus low sales results, or brand presentation in a manner inconsistent with the company's strategy.
Let's discuss the basic types of cooperation between a brand and an influencer:
1. Product recommendations - selected products must be thematically relevant to your channel and pique the interest of recipients.
2. Tests and reviews - the influencer creates the tangibility of the product and promotes the product with their expertise. By thoroughly testing and describing your feelings, you increase the possibility of purchasing the item. The tested products pique the most interest when they are available in a limited edition or belong to the category of exclusive products.
3. Product placement - means placing a product in a way that is natural and easy to notice, but not too overbearing. Its task is to attract the attention of the viewer to remember positive feelings towards the product.
4. Discount coupons - the principle is similar to that of partner programs- by cooperating with the brand you gain the opportunity to determine the details of the promotion or negotiate a permanent discount for your audience.
5. Contests - these allow you to engage your audience and provide them with entertainment. For the brand, they are an opportunity to promote their products and show the company from a different perspective. With a well-thought-out structure, they perform an educational function, opening the option of getting familiar with the offer in-depth. Like any interaction with the customer, they are a valuable source of information about the target market.
6. Tutorial- a free presentation that presents instructions for operating or performing a given action step by step from the perspective of an everyday user.
Tutorials are used to present programs, applications, electronic devices and video games. We can also meet with make-up or DIY tutorials. A tutorial is also a good tool for the influencer's cooperation with the brand, allowing an everyday user to see the value of the service or product they have.
In tutorials, sometimes the most important advantages and disadvantages of using the product are mentioned and a recommendation is made as to who the product will work best for.
7. Unboxing is presenting the brand in terms of customer care. The influencer's task is to unpack the product in front of the observers, showing them every detail. The presentation is supposed to impress the audience with the quality of the packaging, as well as the safety of the product. It is a good form of advertising to show your new brand in the market. Frequent displaying of the logo and mentioning the name of the company is to make it easier to remember.
8. A shopping haul is a form in which the influencer shows purchased promotional items from a selected store. Most often it is accompanied by several-minute recordings of these products.
If you feel that it’s time to try making money on your blog and social media channels in the great world of influencers and are qualified to do so, think about which form will be the most appropriate for you. You can also get in touch with the influencer marketing platform- we will help you spread your wings.
The Native Hash editorial team is made up of experienced specialists and enthusiasts of influencer marketing.