How to Make Money on Your Blog and Social Media Channels (Part II)

We’ve prepared three inspiring examples that will help you better understand how, by being an influencer, you can start earning in this way.

A great example of an influencer who has been successful in this field is Agnieszka, who runs the blog Pyra in Korea. Agnieszka describes her daily life in South Korea and its social, historical, and cultural aspects. Recently, she published the e-book "Korean Cuisine on the Polish Table". 

However, you do not have to limit yourself to the web, your works can appear on the shelves in the bookstore. This was the case with Łukasz Remisiewicz, the author of the RunEat blog. On his blog, he writes about his passion for triathlon. In 2018, his book “Triathlon. Triple passion. From First Workout to the Finish”, in which RunEat tells how he went “from an overweight couch to a triathlete”, and gives advice on how to get started with the sport.

If you feel up to it, you can build your own store, thematically related to your blog. Undoubtedly, one of the most inspiring success stories is the one related to Mama Ginekolog. Nicole Sochacki-Wójcicka is a gynaecologist-obstetrician currently completing her specialization. In November 2015, during her maternity leave and dividing her time between working in an outpatient clinic and taking care of a child, she spontaneously decided to start an instablog under the nickname @mamaginekolog. Its aim was to make Polish women aware of them, mainly on topics related to their health during pregnancy, but not only. Some time later, a store was opened, belonging to the Roger Publishing company. You can buy medical binders, e-books and books (e.g. by Mama Ginekolog) and clothes. As reported by pulsHR.pl: “Turnover [of the store- perm. ed.] in 2016 it amounted to - 150 thousand. PLN, in 2017 - PLN 2 million, in 2018 - PLN 8 million, in 2019 - PLN 27 million."

Today, Mama Ginekolog is one of the most recognizable Polish influencers. In the ranking of the best female brands in social media, published in ForbesWomen in June 2021, she placed 27th! She is also a co-founder of the  Fundacja Medycyny Prenatalnej im. Ernesta Wójcickiego (Prenatal Medicine Foundation. Ernest Wójcicki), who collected an impressive amount of PLN 5 377 782 during the last final of the Great Orchestra of Christmas Charity (WOŚP) for the initiative of Jurek Owsiak.

The examples go on, and on. As an influencer you can create online courses, offer individual consulting, create recordings. Today we can sell virtually anything, we just need a good idea for a product, its promotion and pick the appropriate channel that we will use to communicate with the world.

_Sources:

_{Pascal.pl: http://pascal.pl/triathlon--potrojna-pasja-od-pierwszego-treningu-do-mety,18,6760.html}

_{PulsHR.pl: https://www.pulshr.pl/zarzadzanie/27-mln-zl-obrotu-w-rok-mama-ginekolog-rozwaza-wejscie-na-gielde,71249.html.}

_{P. Zieliński, Ranking Forbes Women 50 Najlepszych kobiecych marek osobistych w mediach tradycyjnych i społecznościowych, ForbesWomen, Nr 3/2021, str. 19.}