Influencer Marketing World 2023: A Conference for Creative Marketers

In 2023, the latest edition of the global conference Influencer Marketing World took place, a prestigious event aimed at professionals in the influencer marketing industry. As always, it attracted influencers, marketers, and businesspeople from around the world. This event was held in conjunction with the Digital Marketing Forum World Series. The first event in this series took place from June 25-26, 2023, at Olympia National in London, followed by the second event from August 26-27 at the Marriott Marquis on Times Square in New York City, and the final one from November 26-27 at RAI in Amsterdam. This year's edition gathered a record number of participants who had the opportunity to learn about the latest trends and best practices, expand their knowledge, and forge new connections in the rapidly growing field of influencer marketing.

Thematic Sessions

Influencer Marketing World is an invaluable source of knowledge and inspiration for anyone aiming to succeed in influencer marketing. The event featured numerous motivational sessions led by industry experts, covering a variety of exciting topics, including:

- the latest trends in influencer marketing,

- the most effective strategies for identifying and selecting influencers,

- building authentic relationships with influencers,

- creating successful marketing campaigns involving influencers,

- tools for measuring the effectiveness of influencer marketing campaigns,

- ethics and law in influencer marketing,

- the future of influencer marketing,

- the impact of artificial intelligence on influencer marketing.

Training and Workshops

Participants actively followed expert presentations, shared their experiences during numerous panel discussions, and forged valuable business connections. They also had the opportunity to participate in hands-on workshops, which allowed them to refine their skills in content creation and data analysis. Additionally, attendees could take advantage of networking sessions and one-on-one meetings, providing an excellent opportunity to exchange ideas, establish new relationships, and expand their network within the industry.

Speakers

Influencer Marketing World featured a global lineup of speakers from renowned brands such as Oxfam, Tommy Hilfiger, Lancôme, MG Empower, MediaCom, Bolt, Dove, Pernod Ricard, Universal Music, The Bicester Village Shopping Collection, and many others! They shared their knowledge and experience by presenting the latest case studies and strategies in influencer marketing.

Exceptional Experts

The event brought together numerous experts in the field of influencer marketing, including:

- Sophie Clarke: Director of Social Media and Consumer PR for EMEA at Radisson Hotel Group

- Flora Noble: Social Media and Student Partnerships Manager at Group GTI

- Jasira Zondervan: Head of Influencer Marketing and Social Media at Universal Music

- Yenan Wang: Head of TikTok Live

- Martin Jaskolowski: Global Head of Marketing Communications and Influence at Chivas Regal, Pernod Ricard

- Esther Lopez Riva: Senior Celebrity, VIP, and Influencer Marketing Partnerships Manager at Tommy Hilfiger

- Oisin Lunny: Journalist, Event Host, and Podcast Host for Fortune 500

- Maria von Scheel-Plessen: Global Head of Media, Marketing, and Luxury Expert

- Pierfrancesco Scotti: Digital Engagement and Customer Development at Colgate-Palmolive

- Flora Coluccia: Head of Communication, Advocacy, and Influencer Marketing at Lancôme

- Jonathan Saccone Joly: Social Media Star and Influencer

- Liisa Ennuste: Global Head of Influencer Marketing at Bolt

- Claudia Tezcan: Senior Communications Manager for Dove Global, Unilever

- Curtis Midkiff: Director of Social Media at Weber-Stephens Products LLC

- Josh Sellers: Social Media Manager at The Bicester Village Shopping Collection

Sponsors

The event was sponsored by companies such as:

- Influencer

- Affable.ai

- MG Empower

The Significance of Influencer Marketing World 2023

Influencer Marketing World 2023 was a place where attendees could meet the best in the industry and learn about the latest trends in influencer marketing. The atmosphere at the event was unforgettable. The conference not only provided participants with a wealth of new knowledge but also offered an excellent opportunity to make new connections and exchange experiences with other industry professionals. Influencer Marketing World 2023 was undoubtedly one of the most important events in the field. Participants eagerly followed expert presentations, shared their experiences during numerous panel discussions, and established valuable business connections. It was an unforgettable opportunity for growth for all enthusiasts of influencer marketing.

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