The Most Popular and Emerging Instagram Trends in 2022

#1 Click! And you buy what you want

Currently, the function ‘Store’ is working, which makes it easier for brands to sell their products. As it turns out, Instagram is planning to launch a native partner program in the coming months, which will improve the way of recommending products for influencers. They will be able to promote products without any problems, what’s more, their stores will be available to a wider audience, not just their followers.

#2 TikTok, is that you?

Will Instagram become the new TikTok? Or maybe it’s going to take YouTube’s place? Not exactly, but ... in 2021, Instagram put emphasis on video making. Thanks to the platform's interest in mobile content, the Reels function was created. This year, the strategy of this platform is going to be focused on developing this function. What’s more, other video formats will also be consolidated and IGTV may drop in value. The head of Instagram, Adam Mosseri, twitted that Instagram is no longer just a graphics platform where users share their photos, but first of all, it is becoming a video platform. What a shame…

#3 A great comeback of memes

Memes still play a big part in the Internet, but their glory days are definitely over. That’s why… video memes come into play! It’s a logical step, since most platforms focus mainly on video. Instagram will be a perfect place for this type of content. The moving memes will surely keep the followers’ interest for longer.

#4 I like to move it move it

 In 2020, we could see a growing interest of the entire Internet in dance. Surprisingly, this trend will continue to grow in 2022! Young people are excited about new challenges so that they can learn brand new dance choreography and show it to the world. What will change, however, is the style of dancing. It is moving towards professionalism. The challenges will be more demanding and the choreography will be even more advanced.

#5 The more you get the more you want

We’ve been noticing great interest in all kinds of cuisine on Instagram for a long time. We all know someone who shares feeds related to cooking, healthy eating, etc. Am I wrong? Food continues to be popular in 2022, however it is starting to take on new forms. More sophisticated categories, such as molecular cuisine or original challenges, such as baking bread, are getting popular.

#6 Natural is perfect

For several years now, there has been a growing interest in ecology among young people. In 2022, Instagram advertises a boom in naturalness. Minimalism and returning to nature will be trending on the profiles of social media. It will be noticeable in many areas, not only in the profiles of pro-ecological influencers but also, for example, in people who care about their appearance. Teenagers will abandon their interest in make-up and take care of their skin and hair. Natural cosmetics will become even more popular and makeup will be limited to a minimum. What’s more, we will also be able to see such a trend in other branches. There is a holistic change in interior design that takes into account ecology. Young people will also be moving towards slow fashion. Instead of buying new products, they will develop selling their own used ones. While there are special apps for this, an Instagram story will turn out to be just as useful.

#7 One step to fame

We've known for a long time that influencers have a great impact on what is happening on the Internet. No wonder their influence is also spreading to the offline world. In 2022, we will be able to observe the growing popularity of creators to the rank of leading celebrities, and maybe they will even become more popular! Who knows…

Instagram, similarly to other social media, is constantly evolving to attract new followers and encourage regular users to stay. Although brand new applications are still created, Instagram remains at a high level in terms of using social media in Poland and in the world. No wonder many brands eagerly choose this platform as their advertising tool.

You can find more trends in the official Instagram report, available: HERE.

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