Instagram Users’ Essentials
Instagram - a platform which is owned by Meta (formerly Facebook), became one of the most popular social media apps for all age groups and locations with a gradually growing new base of people, and one of the main communication channels for brands. The number of users in 2022 in Poland is over 11 million, and in terms of the number of monthly active users around the world -over 2 billion.
Influencers, the number of which is increasing day by day, became a part of Instagram. There are many applications available in the App Store and Play Store that can facilitate the work of both brands and creators. They are very useful in creating and planning content, editing videos, and photo processing. Check out what apps are worth installing and use them as a vital tool in creating your profile.
Planoly
Business owners and influencers know the importance of regular posts on Instagram and stay in touch with their followers. An application that helps you plan your Instagram posts is here for you. In an accessible way, you can visually plan future posts and check if they visually match those that have already been published. The Planoly program can be downloaded as a free version. It allows you to automatically publish one photo, view profile statistics, repost posts, create a tag library, and search and share free photos. There is also a paid version, in three different options (from $ 11 to $ 40)
Hootsuite
Social media is nowadays a power of the Internet. To effectively manage your media, you need the right tool. Hootsuite, a popular social media management tool, is here for you. It makes it easy to track the activity of all your accounts on the Internet. Thanks to this tool, you can control what is the most interesting for users and react immediately. The platform allows you to schedule posts on Facebook and tweets on Twitter, use analytics, manage messages, and cooperate with customers and your team.
Google Analytics
Google Analytics is a popular Google tool used for analyzing website traffic and user behaviour statistics. It is free and allows you to analyze more data concerning the origin of traffic and conversions than is available in the statistics of social network sites. In order to be able to use it, we must put the tags from Google Analytics on our website. It can be done by installing a plugin that automatically loads keywords or via Google Tag Manager. The last method is to manually add the Analytics tracking code to your website code, but it’s a solution for more advanced users. If you additionally run a blog, store, or e-learning platform, Google Analytics allows you to analyze the quality of traffic from Instagram. You will also learn how individual content can influence user behaviour.
Canva
First of all, let's get familiar with probably the most popular tool among Instagrammers. Canva is an application that makes it easy to create a variety of graphics such as logos, business cards, Instagram stories, infographics and so much more. Canva has become a favourite tool for many creators. You don’t need any designing skills to use it, as the application offers templates that can be edited whenever you like. Canva is available in both free and paid versions. The program can be launched using a web browser or an app for mobile devices. The important fact is that most of the useful functions are available as part of the free tool. Those who need more options can always buy Canva Pro - this option costs about PLN 50 per month. It gives you more options for using photos, graphics and videos. The platform also offers a trial month period for potential app customers.
Displayurposes
Everyone knows how difficult it is to choose the right hashtags to achieve the planned goal on Instagram. The Displayurposes tool will help you choose the right hashtags for your post. It is a completely free hashtag generator for your Instagram account. Another advantage is the lack of registration. The maximum number of hashtags is 30, but it's not always worth adding as many tags because it just won't work. The Instagram community is looking for hashtags connected with specific content that interests them, which is why the selection of hashtags is so vital. They are just like keywords for the webpage. If you want your posts to be visible to potential new recipients, you need to use well-matched hashtags. Try it and see if your engagement in the content changes.
EnvatoElements
It is an amazing database where you can find many things useful for bloggers, internet creators and people who run an e-store. Envato, the company which creates the base, owns a website with themes and paid plugins for the most popular software, i.e., WordPress. EnvatoElements offers many premium WordPress themes, plugins, photos, graphics, fonts, image templates, presentation templates, HTML templates, 3D models and plugins for Adobe applications (PhotoShop, Illustrator and Lightroom). Together they are a huge range of items to choose from. Surely, every creator will find something for himself. Access to this platform is available on a subscription basis. The monthly cost of using Elements is $ 29.
VSCO
The next app you should definitely have on your phone is VSCO. It is one of the most popular programs available on iOS and Android, helpful with editing any visual materials. High-quality photos are important for every Instagram user, but also for professional photographers, which is why this platform has so many followers. The app offers its users a wide range of free and paid filters. Each person who has this application has the option to individually edit the photos, adjusting them to their preferences. An interesting feature of this app is the "discover" section, which allows you to view photos of other users by creating a social network.
InstaSize
The standard size of Instagram photos is square. It can be frustrating for users to post the perfect photo without cropping it. In such a case, Instasize will do the trick. It will quickly adjust the photo to the required dimensions by adding frames of different colours and sizes.
There are many filters in the app, but most of them are in the paid version ($ 4.99 per month). The platform offers a free test for the period of one week.
Adobe Lightroom
Adobe Lightroom, created by Adobe, is a great photo editing tool. It is available in the desktop version, in the extended and in the mobile version, which is a bit poorer, but also has plenty interesting features. The premium offer costs PLN 9.99 per month. In the better version of this application, you can find many functions such as: sharing photos online, using the cloud, thanks to which photos will be available on any device, over 150 high-quality photos, predefined photo settings, correction brush, perspective photo adjustment, RAW editing, editing summary. With this feature, you can apply the same settings to multiple images, and automatically sort photos of other people. The developers of the app made sure that the user can fully edit all photo parameters and enjoy their excellent quality. There are also applications on the market that offer free and paid presets that you can upload directly to Lightroom. This app is used by many creators and photographers from all over the world. Compared to Photoshop, the application has a much simpler interface, that is why, it is more popular among amateur photographers.
All the tools mentioned above are worth the attention, as running Instagram can become much easier and more enjoyable thanks to them. Your account will be upgraded and organization will be much faster. No matter what applications you choose to run your account, none of them will replace the right content, communication and, more specifically, your marketing strategy. These apps will only help you organize and make your profile clear and pleasant for your followers.
Promotional article
The Native Hash editorial team is made up of experienced specialists and enthusiasts of influencer marketing.