MadTech Commerce 2024: A Unique Meeting of Technology and E-commerce

MadTech Commerce is an initiative focused on the dynamic development of technology in marketing and the e-commerce industry. It is based on a community-driven model, which allowed participants to actively engage in discussions and build relationships through collaboration and knowledge sharing. The event took place on June 6, 2024, in Warsaw at the Digital Knowledge Village, an innovative conference and training center—a modern facility perfectly suited to the needs of the rapidly evolving technology sector.

Distinguished Guests

The event gathered numerous representatives from companies eager to explore innovative technological solutions that could revolutionize their marketing and sales strategies. Over 100 participants from various industries, including e-commerce platforms, marketing firms, advertising agencies, and technology providers, attended the event. More than 30 speakers took the stage to share their expertise in digital marketing and e-commerce, including:

* Weronika Adamczyk - TikTok

* Kama Kotowska - Cux.io

* Daniel Kajak - SentiOne

* Krzysztof Wróbel - Virbe

* Robert Stolarczyk - Feed Octopus

* Katarzyna Dudzic - GetResponse

* Łukasz Turczyński - Packhelp

* Mikolaj Winkiel - Brand24

* Piotr Urbaniak - Traffic Trends

* Bogdan Tyskyy - CallPage

* Filip Rakowski - Alokai

* Olga Jonkisz - NativeHash

* Arkadiusz Wiśniewski - User.com

* Miłosz Nowakowski - Brandly360

* Amadeusz Bathelt - Dealavo

* Sebastian Sulma - BuyerMind

* Daniel Nowakowski - Cropink

* Agnieszka Dziedzic - Hybrid

* Marcin Żmuda and Rafał Nowak - Marketin9

Particularly Distinguished Guests:

- Weronika Adamczyk - With over 2 years at TikTok, Weronika serves as an Agency Partnership Manager at the EMEA headquarters. She is responsible for developing the segment of independent agencies in Poland and Central Europe.

- Agnieszka Dziedzic - A passionate advocate for new technologies and artificial intelligence with over 10 years of experience in the e-commerce industry. Agnieszka has gained experience working with companies such as Frisco, QuarticOn, and currently with Hybrid.ai.

Daniel Nowakowski - A long-time enthusiast of digital marketing, Daniel has dedicated his career to new technologies and innovations, working with both large corporations and startups. He closely follows, analyzes, and absorbs information about new media, unconventional advertising strategies, and the impact of new technologies on brand building. He will be representing Cropink.

NativeHash at MadTech Commerce 2024

Our company was represented by Damian Urbaniec – a team leader, multitasker, and experienced marketing and sales professional. Damian is also a presenter and host with extensive media experience, having worked for companies such as Inpost, Shell, Kärcher, Philip Morris, and Motorola. He has served as a Promotion Manager, Speaker, and Deputy Press Officer for the sports club Wisła Kraków S.A. He graduated in Management from the AGH University of Science and Technology in Kraków and specializes in sports marketing and organizing sports events. Since 2010, Damian has co-organized matches in the Ekstraklasa and Fortuna First League. As an Account Manager and Key Account Executive, he was responsible for maintaining relationships with key clients and coordinating sales plan implementation. He possesses a broad range of skills and practical knowledge in business communication, as well as excellent abilities in social media and marketing strategies. Damian is passionate about new technologies and innovative solutions.

Key Industry Event

MadTech Commerce 2024 offered a rich program of lectures, workshops, and exhibitions, providing participants with the opportunity to: expand their knowledge of the latest e-commerce trends, discover innovative technological solutions, network with experts and other industry representatives, and acquire practical skills for implementing new technologies. In the fast-evolving world of e-commerce, where technology evolves at a breathtaking pace, staying up-to-date with the latest trends and solutions is crucial. MadTech Commerce 2024 served as the perfect platform for gaining the knowledge and skills necessary to succeed in the digital age.

Main Topics Covered at the Conference:

- latest trends in e-commerce - discussions included trends in personalization, automation, influencer marketing, and the commercialization of social media

- utilization of artificial intelligence in e-commerce - experts presented examples of how artificial intelligence is used to optimize marketing campaigns, enhance customer service, and personalize products,

- marketing strategies for online stores - participants learned effective marketing strategies to increase sales and build a strong brand,

- new technologies in e-commerce - the exhibition showcased the latest technologies that can help businesses in e-commerce development, such as omnichannel platforms, data analytics tools, and online payment systems.

Participants at MadTech Commerce 2024 also had the opportunity to attend practical workshops where they gained knowledge and skills on implementing the latest marketing technologies in their businesses. The workshops covered topics such as:

- Creating and optimizing landing pages

- Running advertising campaigns on Google Ads

- Utilizing social media in marketing

- Analyzing marketing data with Google Analytics tools

- Building email marketing strategies

- Optimizing online stores for SEO

An Extraordinary Meetup

The event was not only a source of knowledge but also a source of inspiration and motivation. Participants had the opportunity to draw from the experiences of experts and other industry representatives, which is sure to contribute to the success of their businesses in the future. Attendees of MadTech Commerce 2024 rated the event very positively, highlighting the high level of expertise in the presentations, the opportunity to establish business connections, and the broad range of exhibitors. It was a significant event for the e-commerce industry in Poland. Participants were able to learn about the latest trends and technologies and expand their knowledge and skills in digital marketing.

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