NativeHash Took Part in the 14th European Economic Congress

About the congress

The European Economic Congress is a three-day event cycle of meetings and discussion panels that takes place annually in Katowice and gathers speakers from Poland, Europe and even all over the world.

The idea of the event, as already well-known tradition, is a chance to meet the creators and leaders of the most interesting Polish and European start-ups who share their knowledge and good practices during open discussion panels. Businesses less known or just starting their way in the economic world have the opportunity to learn from the best when it comes to the good business practices by taking a closer look at particular case studies.

The 14th edition of the major business meeting in Central Europe took place on April 25-27, 2022 in Katowice. 15 thousand contestants, 150 sessions with 1000 speakers - this is how this year's European Economic Congress (EEC) looked like. The main theme of the EEC in Katowice was the war in Ukraine and its economic, political and social consequences for Europe and the world. It is worth mentioning that the agenda of this year's Congress had to be re-arranged two months before the start of the event due to Russia's aggression towards Ukraine, which also completely changed the optics of many economic topics. The war across the eastern border and its repercussions were widely visible during the congress panels.

Photos: PTWP

A few words about the agenda

We, as NativeHash, participated in many events, but due to the type of our business and interest in widely understood influencer marketing with elements of Artificial Intelligence, it is only natural for us to focus on speakers from a similar area, so that we could tell you about two performances that we remembered the most.

The first event on our list was a performance called "Artificial Intelligence". This panel presented the topic of the widely understood area of ​​Artificial Intelligence: using AI in industry, responsibility for the autonomy of machines, modern solutions that are currently trending, the ways to attract the best specialists on the market, and the topic of the high potential of implementing AI solutions in the education sector and public administration was also discussed. The speakers stressed the greatest challenges faced by their companies and discussed the greatest potential for development is for Polish businesses.

Another interesting topic was the marketing of the future. Many interesting issues were raised on this panel, which we are continually going to share with you on our blog. The panel discussed, among other things like; how in the modern business world, where changes are the only constant, effectively reach the client and how to effectively add such innovative solutions as real-time marketing, big data, design thinking and others into our current marketing strategy. There was a lot of discussion about the consumers of the future and what is waiting for us in the marketing of the future - did any revealing conclusions were drawn? - you can follow it on our blog.

Ever since Mark Zuckerberg told the world about the Metaverse, it has been raising the public interest. That is why we were very curious about the "Metaverse - new virtual world" session. During the discussion, Natalia Hatalska, one of the speakers, author of the book "The age of Paradoxes. Will Technology Save Us?" defined the Metaverse as a mirror world, i.e. a digital reflexion of the physical world. Metaverse is a project that can turn the world around. This panel concerned the potential functionalities of the new virtual world: shopping, work, contacts and entertainment. What is the gaming industry saying about that? What new needs and values does the alternative digital world create for us? How we can take advantage of it and what technologies are driving the Metaverse? This and many other interesting topics were discussed during the thematic sessions, so as you can imagine, it was very interesting.

Photos: PTWP

Finalists of the Start-up Challenge competition

Start-ups which participated in this year's edition of the competition competed in five industry categories:

The Doctor.One medical network won in the health & biotechnology category, in which doctors present a new model of permanent patient care based on the popular latest subscription method. It is a modern online clinic established in May 2021, which in December 2021 started operating and offering access to several dozen doctors and successively enlarging its patient base and helping them with different issues. Doctor.One is based on the trusted relationship between patients and doctors.

Simpl.rent won in the client & lifestyle category. It is the first online platform that verifies apartment tenants in Poland. The company began its commercial activity by creating the Tenant Certificate - a new solution on the market that helps to simplify the relation between Tenants and Landlords, consequently saving a lot of time and resources for both parties. Now simpl.rent developed a package of services, and became a complex platform for insurance and financial services for tenants and landlords. Among all the introduced solutions are: market standardization and transaction security services. In the future, it will be possible to complete all formalities or even sign a lease agreement via simpl.rent.

The winner of the environment category was The True Green, whose mission is using the potential of annual plants as an alternative solution to  wood, mainly in furniture and construction. The True Green was the first company in Europe to start a hardwood production line from annual plants (mostly hemp), and also created and commercialized a technology for producing building materials based on raw materials from annual plants. The True Green project can be considered one of the most groundbreaking ecological solutions in the global economy.

ULTRAXIS won in the modern economy category. It is another start-up that introduces an innovative solution including a structure condition monitoring system based on the developed AXIS1 inclinometer with a unique resolution and long-term stability, which allows the early detection of building hazards. This system is based on the ultrasonic method of liquid level measurement. ULTRAXIS currently has a working prototype of the AXIS1 device, which is tested at the Space Research Center in Warsaw. So far the tests shows a sensitivity of 0.005 µm and a stability better than 1 arc second per year.

OMNIAZ was the winner in business processes. It’s a company that creates a complex e-commerce solution, based on the elements of augmented reality, consequently creating unique shopping experiences for store and brand customers. The start-up provides the FMCG industry with a metaverse (digital store reality) through Computer Visions & Augmented Reality technology. Thanks to Omniaz, brands and retailers can improve the consumers’ experience, influence their shopping process and collect all data concerning store shelves straight on the devices used by consumers.

We are still impressed by the momentum of the event and the innovative ideas of European startups. We want to wholeheartedly congratulate the winners, wishing them further successes! Surely, these awards were well deserved.