Opinion on Innovation from the Rzeszów Regional Development Agency

Support for Innovation

The Technology and Innovation Transfer Center is accredited by the Ministry of Development and provides advisory services for innovation support, including:

1. Offering advisory services related to innovation and technology transfer.

2. Providing access to national and international offers of new technologies and technical cooperation.

3. Actively seeking partners from both domestic and international markets interested in acquiring technology.

4. Having access to European and national technology databases.

5. Conducting technology audits.

6. Supporting the implementation of new technologies at all stages of the process.

Purpose of the Review

The purpose of the review was to assess the level of innovation in a new solution designed for the personalization and optimization of advertising effectiveness. Based on the conducted research and analysis, it was determined that both product and process innovations were implemented. These activities were carried out within the framework of the "Start In Podkarpackie Startup Platform" (Sub-Action 1.1.1 of the Eastern Poland Operational Program).

Innovation Categories

According to this review, our project was awarded innovations in the categories of: "Innovation in the Advertising, IT, ICT Sector," "Innovation in the Enterprise," and "Innovation on a European Scale." It was determined that the NativeHash project aligns with the development of smart specializations in the Podkarpackie Voivodeship—Information and Communication Technologies.

Unique Benefits

Regarding the benefits of implementing the innovative solution, the focus was primarily on personalization and optimization of advertising effectiveness, automation of business processes, improved effectiveness of advertising campaigns, and cost optimization.

Innovation of the Technology

It was determined that the implementation of the innovative solution in the NativeHash project enables the creation of an influencer marketing platform based on artificial intelligence technology. In the era of technological advancement, artificial intelligence (AI) and machine learning (ML) can be leveraged in marketing activities as they allow for the analysis of large amounts of data in real time. This, in turn, facilitates reaching users with appropriate advertising messages. Machine learning algorithms analyze data and, based on advanced user behavior analysis, recommend specific actions. Artificial intelligence can help advertisers create more personalized and effective campaigns and improve their efficiency. The ability to utilize AI and ML will be a key determinant in the development of communication and information technologies.

Summary

According to the opinion, it was determined that the presented innovative solutions will enable NativeHash to optimally utilize its market potential. The implementation of process and product innovations, including advanced solutions in the advertising, IT, and ICT sectors, will contribute to increasing the company's competitiveness in the local, national, and international markets. Thank you for recognizing our project!

_Source:

_{Opinia o innowacyjności NativeHash}

_{Centrum Transferu Technologii i Innowacji}

_{Enterprise Europe Network (EEN)}