NativeHash Supported by PARP in Innovation Development

The title of our project is: "Personalization and Optimization of Influencer Marketing Campaigns Using Native Ads and Artificial Intelligence Algorithms." The total cost of the project is 1,176,000.00 PLN, with EU funding amounting to 999,600.00 PLN. The Operational Program: Eastern Poland, Priority Axis I: Entrepreneurial Eastern Poland. Action: 1.1 Startup Platforms for New Ideas, Sub-action: 1.1.2 Startup Development in Eastern Poland. Sub-action: 1.1.2 Startup Development in Eastern Poland.

What is PARP and How Does It Help?

The Polish Agency for Enterprise Development (PARP) is a key institution in the Polish business support ecosystem. Its mission is to support the development of entrepreneurship, innovation, and the internationalization of Polish companies. PARP offers a wide range of financial and non-financial instruments for small and medium-sized enterprises (SMEs), as well as researchers and institutions, aimed at enhancing the competitiveness of Polish businesses both domestically and internationally.

What Does PARP Do?

Established in 2000, PARP (Polish Agency for Enterprise Development) is dedicated to supporting the growth of entrepreneurship in Poland. The Agency's activities are diverse and include:

- financial support - PARP provides access to various forms of financing, such as grants, loans, and preferential credits; these funds enable entrepreneurs to undertake projects related to innovation, research and development, as well as modernization of their businesses,

- training and advisory services - PARP organizes numerous training programs to help entrepreneurs acquire new skills, manage their businesses, and develop competencies in digitalization and international expansion; the Agency also offers advisory services on starting and running a business,

- innovation and technological development - PARP promotes innovation by supporting research and development projects and implementing new technologies; these activities aim to enhance the competitiveness of Polish enterprises in both domestic and international markets,

- internationalization of enterprises - PARP assists Polish companies in expanding into foreign markets by offering support for international trade fairs, establishing business contacts, and obtaining information about foreign markets,

- startup support - the Agency places a strong emphasis on the development of startups by providing specialized acceleration programs, mentoring, and funding; this support helps young companies to develop their innovative ideas more quickly and effectively.

Why Take Advantage of PARP's Offer?

PARP is not just a source of funding but also provides substantive and expert support. Entrepreneurs who choose to collaborate with the Agency can expect comprehensive assistance at various stages of their business development.

Utilizing PARP's programs gives companies the opportunity to undertake ambitious projects that might otherwise be beyond their reach. Additionally, the Agency's support helps businesses better prepare for the challenges of operating in the global market.

What Programs Does PARP Offer?

PARP manages various programs that differ in scope, form of support, and target groups. Among the key programs are:

- operational programs funded by EU funds, such as the Intelligent Development Operational Program (POIR) and the Eastern Poland Operational Program (POPW),

- innovation grants - financial support for the implementation of research and development projects,

- innovation vouchers - a program aimed at SMEs seeking to commission innovative projects to scientific institutions,

- internationalization support - programs that assist in entering foreign markets and promoting Polish products abroad.

Startup Development in Eastern Poland

The European Funds for Eastern Poland program assists businesses operating in the Lubusz, Podlaskie, Podkarpackie, Świętokrzyskie, Warmian-Masurian, and parts of the Mazowieckie voivodeships (excluding Warsaw and its surroundings) in their growth and innovation efforts. Through this program, entrepreneurs can obtain funding for new technologies, eco-friendly solutions, and tourism development.

Program objectives:

- enhance conditions for competitiveness,

- support competitiveness and innovation,

- increase urban attractiveness and quality of life,

- improve transportation accessibility,

- foster socio-economic development through tourism.

Support for Start-ups in Eastern Poland

The Operational Program Eastern Poland (POPW) is an initiative designed to foster economic development in the eastern regions of Poland. A key component of this program is Priority Axis I: Entrepreneurial Eastern Poland, which focuses on the growth of entrepreneurship and innovative start-ups.

Startup Platforms for New Ideas

Under Action 1.1: Startup Platforms for New Ideas, individuals with innovative business ideas can benefit from professional support, including advisory services, mentoring, and access to essential infrastructure for project development. The program operates as an incubator, assisting in transforming ideas into finished products or services.

Startup Development in Eastern Poland

Sub-action 1.1.2: Development of Start-ups in Eastern Poland is aimed at companies that have completed the incubation stage and are ready for further growth. The program offers financial support for implementing innovations, technological development, and expansion into new markets.

Impact on the Region

These activities aim to increase the competitiveness of start-ups in Eastern Poland, contributing to the region's economic development, job creation, and enhancement of innovation levels. The POPW program helps reduce economic disparities between Eastern Poland and the rest of the country.

PARP - Your Path to Success

PARP is a key partner for Polish entrepreneurs, especially those in the SME sector. Through a wide range of programs and initiatives, the Agency supports economic development, promotes innovation, and helps companies enter new markets. It is worth keeping an eye on PARP's offerings and taking advantage of available opportunities to fully leverage your company's potential.

_Source:

_{https://www.parp.gov.pl/}

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_{https://www.instagram.com/parp_partnerwsukcesie/}

_{https://www.youtube.com/user/parpgovpl}

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_{https://www.linkedin.com/company/polska-agencja-rozwoju-przedsiebiorczosci/}

_{https://www.parp.gov.pl/storage/grants/documents/55/Lista-projektw-wybranych-do-dofinansowania-III-runda_29052020.pdf}