7 Reasons That Make Creating a Content Calendar Worthwhile

1. Executing a content marketing strategy

Preparing a content calendar helps to execute a strategy and not giving in to current trends. By creating content ahead of time, you can safely think about whether your publication achieves short and long term goals and critically look at your own ideas. By using such a calendar you can easily plan your post cycles. Your schedule will also help with coherence, which is important for building brand recognition.

You can find out more about coherence from this article: How to build brand consistency?

2. Well planned content

Sometimes we come up with great ideas, but they lack elements that would give them the proper context when looking at the whole of the concept. In this situation, it’s worth considering your ideas as drafts and only then looking for compatibility points and consider if the essence of the idea was clearly communicated. Thanks to using a content calendar you can easily create entire cycles of posts or newsletters. Content organized in this way will surely be appreciated by your audience.

3. Consistency of the publication

Even the best of ideas do not have any value if we cannot bring them to life. A content calendar can help fight procrastination and make consistent publishing easier. It’s worth remembering that publishing consistency is well received by algorithms. 

4. Maximizing the creative potential

Without a doubt, everyone that works creatively can confirm that there are days when our work flows with ease and days when we experience writer’s block. You already know how important consistency is, so you know you can’t make publishing reliant on your own creative momentum. This is where the content calendar comes into play, which helps you utilize your full potential. Thanks to your calendar you can create content ahead of time on the days your creativeness is at its peak.

5. Making teamwork easier

If creating content is the responsibility of more than one person, it’s hard to imagine effective teamwork without a formal publishing calendar. For example, it’s easier to create good graphical content or a video when you know what text will be used in the publication. To achieve success, the text and other media must be consistent with each other and also match the marketing goals and brand personality.

6. Capitalizing on occasions

Creating a content calendar helps planning holiday posts ahead of time. Why is this important? Without giving in to the moment, it’s worth considering whether or not the particular occasion helps to achieve our goals and if celebrating it on social media is consistent with our image. If we realize that we should refer to a particular holiday in our communication, we should decide how- and especially when- to do so. We probably won’t be the only ones to come up with this idea. That’s why many brands start their Christmas or Black Friday campaigns much earlier, others decide to extend the campaigns after the holiday is over.

7. Analyzing content marketing activities.

A well-created publishing calendar will make analyzing the results easier. Comparing the content calendar and posting results you will be able to identify trends and decide which factors decide about their marketing success or failure, without using external tools. It’s also worth noticing the days and hours of posting, used hashtags, graphical styles, the length and type of text. Remember however, that your observations must be confirmed with an in-depth analysis and testing.

And you, do you work spontaneously, or do you prepare content calendars? We’re waiting for your opinions on our channels and social media.

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