How to Make Users Come Back to Our Social Media Channels
It is the dream of every content creator to gain a loyal fanbase. Let’s analyze what makes people eagerly return to certain channels in social media.
1. Strategy and cohesiveness
A content marketing strategy will help you determine what your audience is looking for. After creating such a strategy you will create better matched, and perhaps even more desirable content, thanks to which users will start watching your channels to learn about the latest posts.
Also, see:
How to determine a content marketing strategy for your channels in social media and your blog?
How to build a coherent brand?
2. Publishing consistency
Consistency is well received by algorithms, but there’s more. For users, consistent posting makes it a commitment and encouragement: “I’ll be here tomorrow, in a week, in a month, have a look!”. Consistency helps build the image of a solid brand.
3. Added value
Think about what your audience really get from you. A pretty picture with hashtags isn’t enough today. What can you offer them?
- Provide them with entertainment- depending on your userbase, add a funny picture, sky-high acrobatics, or culinary feats.
- Share your knowledge- inform your audience what’s going on in the industry, educate them by sharing interesting infographics, create research-based conclusions. Remember about presenting these in an appealing way
- Motivate - inspire people to make positive changes in their lives, share interesting stories of people who have achieved success, show the before and after.
You can spread out the most interesting and desirable topics in posting cycles. There is a high chance that thanks to these steps your audience will start regularly visiting your profile.
4. Engagement
Social media, as the name would suggest, allows interactions between users. Dialogue is important. Make people want to talk to you. Never create distance between you as a creator and your audience. Always reply in the comments section. Don’t end conversations by using emojis or saying “thank you”, always elaborate and contribute to the discussion. Make people on your channel feel like your good friends at coffee who always want to hang out.
5. Authenticity
Let others get to know you. Publish selfies, document your everyday life, share personal stories. Even if you’re creating for a business account, remember- every company is its people. Users value authentic and natural feeling profiles and interact with them more.
Besides that, you can stand out by liking and commenting on posts on other channels. In response, some of them will check out your profile. If you have followed the above rules, there is a high chance you will gain new followers.
6. Ensuring high quality
As the old saying goes, one image is worth 1000 words. This rule like never before has found its representation in social media. The time that we have to attract someone else’s attention is being consistently shortened. That’s why in order to retain a user for longer, it’s necessary to not only post high quality text, but also high-quality photos and videos.