TOP 5 Effective Types of Content on Instagram

# 1 INFOGRAPHIC

Infographics are about conveying information in a visual form. They are pleasant to receive while providing a lot of valuable information. Good infographics include as little text as possible, which is replaced with pictures, symbols, arrows, etc. Moreover, they facilitate the assimilation of numerical or percentage data. By using infographics in content actions, we can be sure that we will encourage recipients to click on the post. It happens because visual content is more eye-catching than simple plain text (you can learn more about how important the visual content is on Pinterest - not only as a source of inspiration article).

In order to create unforgettable infographics, first of all, you need to:

1. Get to know your followers and ask yourself: "what do they want to watch and what content do they view most often?".

2. Do you research - your infographics must be based on reliable knowledge so that no one can accuse you of spreading false information. Nothing turns your followers off like fake news!

3. Don't make it difficult - remember, the simpler the better. Focus on one story, not few stories at once. Make your visualization reachable to everyone. If you are not sure if the infographic will be understandable, do small research among your friends/family before sharing it.

4. Surprise your followers - try not to raise issues that are obvious to everyone. Don't reveal everything with the title - curiosity instead of spoiling. Look for original information, but remember about moderation! With your infographic, you want to include some issues that are important to you, not something totally useless.

5. Customize graphics - make sure your infographic tells a story in the right order, especially if you want to present a longer message. What is more, adjust the font and its size so that they match your brand, but also fit into the overall graphics. Remember about leaving some empty space - this will make your post more readable.

A great tool that will prove to be useful when creating infographics is Canva (you can learn more about this tool in Instagram users’ essentials article). Other useful similar apps include: PiktoChart, Venngage, or Visualise.me.

Do you want to get inspired? We recommend taking a closer look at a few accounts that are familiar with infographics: @bemybreastfriend, @ladieswholawschoolpodcast, @nativehash ;). 

# 2 MOTIVATIONAL CONTENT.

Trust us in this matter, people love motivational content! An invitation to act and showing that each of your followers is important to you is the key to success. People are capable of great things, but sometimes they lack the impulse to act. This is where you come to the rescue with your motivational content. Inspire them, make them believe in themselves and you will attract a lot of real fans. Moreover, people will know that they have full support for you and will be happy to come back for a positive dose of motivation. The motivation for your audience may be, for example, a popular challenge. Challenge yourself, such as 30 days of belly exercises or two weeks of baking homemade bread. Encourage your followers to join. You can also ask them to share photos of the effects that you can share later, e.g. on Instastory. If you create content for a business account, you can also interweave your posts with a dose of motivational posts. Do you run a fitness club? Show your recipients that they can have a great body if they want! Is your hotel empty for a long time? Motivate followers to go there and enjoy a great vacation.

You can find motivational content on profiles such as @pamela_rf, @explorerssaurus_or @lisamarie_schiffner

# 3 STORYTELLING.

Nothing gives your followers more pleasure than discovering that their favourite influencer is very similar to them! How to do it? It's simple... post content that describes your everyday life. Show them what you did today, what coffee you drank or recommend a good movie. Seems trivial? Perhaps, but we have already proved, when writing about infographics, that the simpler the better. Tell about your achievements, travels, etc., but don't forget about what's important to your viewers. They want to know the real you. Tell stories that trigger emotions and encourage your followers to react.

How can you connect with your recipients?

1. Encourage them to share their own opinion on a particular topic - ask your followers for their point of view. You posted photos of your favourite cafe - ask if they like going there too? You told a story that someone was nice to you on the tram today - Find out what makes your followers happy.

2. Respond to comments - if your recipient has already shared their thoughts with you, don't ignore them! Answer to questions, thank them for their opinion, or at least add an emote - this will make your followers feel even more connected to you.

3. Let your followers decide your future - write a post about going to a party - let your recipients decide what dress to wear. You don't know if you want a pizza or a salad today - let your followers choose it for you.

Instagram account managers who mastered storytelling to perfection: @katerina_perez, @oneoceanaway_, @kierra_summer

Do you run a business account? Instead of repeating advertising slogans, bet on authentic stories. You can describe a day in your life in the company, introduce other employees or even describe the history of purchasing your product/service by customers. In the case of a business profile, also do not forget about creating relationships with your recipients.

# 4 PROFESSIONAL KNOWLEDGE

Are you a qualified dietitian? Do you know much about fashion? Or maybe you travel a lot and explore the traditions of different countries? Instead of uploading photos with the caption "Holidays in Egypt", or adding another quotation in the description, share your knowledge with the followers. If you know the recipe for the best tomato soup in the world, don't hesitate to share your secret (unless it's your signature dish and you want to make sure it’s not copied). You spent the last five years studying law, and it turned out that you actually prefer to be an Internet star - why not combine business with pleasure and post some legal advice on your blog?

In such a case, it is worth defining a path you want to follow. Specialized profiles attract viewers in a specific field. Followers may be discouraged by, for example, sharing photos from an alcoholic event on a dietary profile.

Influencers from certain categories, who have a great knowledge of what they do and are happy to share a lot of useful information with their recipients: @registerednursern_com, @homegrown.garden, @studywithjess.

# 5 TUTORIALS.

Where do people look for advice and can learn something the fastest way? Oh right! The Internet. If you have any secret ability and want to share it with your community, you can do it using the tutorial. Make a video or create a collage of how to do something step by step. Teach your followers to make beautiful braids, do a Kim Kardashian’s make-up, or knit a scarf for the winter. This will make them spend a little more time on your profile and come back to you to learn something new!

The companies can also create tutorial-based content. If you have a furniture store, you can show your customers step by step how to assemble a desk. If you are a restaurateur – make a video of your bartender preparing a drink. What matters here is creativity and thinking outside the box.

These influencers can teach you something from their inspiring tutorials: @sarahangius, @effectivespaces, @michellephan